Blog
Notes on search and answer engines
· 7 min read
Buyers did not leave search. The click did.
ChatGPT has 900 million weekly users, and search still has five times the audience of every chatbot combined. What actually changed is the click: the numbers, with their sources, and what they mean for a small site.
· 6 min read
SEO, AIO, GEO, AEO: four acronyms, one discipline
What each acronym actually means, why they are the same programme with different readers, and the one lever smaller players win with.
· 7 min read
AI is not replacing you. It is ignoring you.
Buyers now ask assistants who to hire before they ever reach a website. Why good sites stay invisible to the engines, and the five steps, in order, that fix it.
